0001|                            HOUSE BILL 463
    |
0002|     43RD LEGISLATURE - STATE OF NEW MEXICO - SECOND SESSION, 1998
    |
0003|                            INTRODUCED BY
    |
0004|                           MIGUEL P. GARCIA
    |
0005|     
    |
0006|                                   
    |
0007|     
    |
0008|                                   
    |
0009|     
    |
0010|                                AN ACT
    |
0011|     RELATING TO ALCOHOLIC BEVERAGE PROMOTIONS; ENACTING A NEW
    |
0012|     SECTION OF THE LIQUOR CONTROL ACT; DECLARING AN EMERGENCY.
    |
0013|     
    |
0014|     BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF NEW MEXICO:
    |
0015|          Section 1.  A new section of the Liquor Control Act is
    |
0016|     enacted to read:
    |
0017|          "[<u>NEW MATERIAL</u>] PROHIBITION OF CERTAIN PROMOTIONS.--
    |
0018|               A. It is a violation of the Liquor Control Act for
    |
0019|     a licensee to directly or indirectly give a premium, gift,
    |
0020|     free goods or other promotional benefit in connection with the
    |
0021|     sale or distribution of alcoholic beverage except as provided
    |
0022|     by rule adopted by the director.
    |
0023|               B.  No rule adopted by the director may permit a
    |
0024|     licensee to give a premium, gift, free goods or other
    |
0025|     promotional benefit of greater than de minimus value in
    |
<center>- 1 -</center>

0001|     connection with the sales or distribution of beer.
    |
0002|               C.  For purposes of this section, "de minimus
    |
0003|     value" means no significant or utilitarian value other than
    |
0004|     advertising, costing less than twenty-five cents ($.25) per
    |
0005|     unit and no more than fifteen dollars ($15.00) in the
    |
0006|     aggregate for all items given by a single supplier to a single
    |
0007|     retail premises per calendar year."
    |
0008|          Section 2.  EMERGENCY.--It is necessary for the public
    |
0009|     peace, health and safety that this act take effect
    |
0010|     immediately.
    |
0011|                              
    |