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F I S C A L I M P A C T R E P O R T
SPONSOR Grubesic
ORIGINAL DATE
LAST UPDATED
2-27-2007
HB
SHORT TITLE NM History Museum Outreach
SB 1072
ANALYST Dearing
APPROPRIATION (dollars in thousands)
Appropriation
Recurring
or Non-Rec
Fund
Affected
FY07
FY08
$300.0 Non-Recurring
General Fund
(Parenthesis ( ) Indicate Expenditure Decreases)
Relates to Appropriation in the General Appropriation Act
SOURCES OF INFORMATION
LFC Files
Responses Received From
Cultural Affairs Department (CAD)
SUMMARY
Synopsis of Bill
Senate Bill 1072 appropriates $300 thousand from the general fund for expenditure in FY08 to
Cultural Affairs department for promotion and advertising of the opening of the New Mexico
State History Museum.
FISCAL IMPLICATIONS
The appropriation of $300 thousand contained in Senate Bill 1072 is a nonrecurring expense to
the General Fund. Any unexpended or unencumbered balance remaining at the end of FY08
shall revert to the General Fund.
SIGNIFICANT ISSUES
The State History Museum is currently under construction adjacent to the Palace of the
Governors in downtown Santa Fe. The department believes the facility will be successful if it
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Senate Bill 1072 – Page
2
reaches out to the very people whose histories and cultures its exhibits will describe. Funding
marketing efforts has the potential to encourage visitation upon the opening of the History
Museum in 2009, positively influencing attendance figures.
The department has planned a variety of outreach activities for FY08 to raise awareness
throughout New Mexico for the museum. Activities have been designed to encourage interaction
among residents throughout the state. The department’s planned outreach activities and intended
results are listed below.
•
Web Site – The NM History Museum website will provide the platform for all
subsequent inter-activities. While the physical plant is under construction, the
website will serve as a virtual outreach tool providing a place for input and to
share New Mexico history stories and perspectives from around the state. The
website will be developed in cooperation with the New Mexico Office of the State
Historian.
•
Time Capsule – Through a variety of media, the public will be invited to submit
items via the museum’s website for inclusion in a NM History Museum time
capsule. The time capsule project could also raise awareness of New Mexico
history, particularly among young people.
•
Student History Contest/ History Fair – Targeted to schools and colleges
throughout the state, the essay contest will invite students to comment via
personal essays or web pages on New Mexico history topics. Results will be
displayed on the website resulting in a statewide, online New Mexico History Fair
in cooperation with the New Mexico Endowment for Humanities and their
History Day program.
•
Community and Family History Project – Recognizing that history starts at a local
and personal level, this project, targeted to adults, will invite local and family
historians to submit information for inclusion in a website section called "A Place
For Our Past." Participants can post information, images and maps to their own
histories.
•
Media Awareness Campaign – A media campaign will also be implemented to
reach New Mexicans statewide. The goal of the public service announcement
style TV, radio and print ads will be to drive traffic to the website where people
can learn more about the significance of New Mexico’s history and cultural
legacy, allowing critical input from their own histories and perspectives.
PD/mt