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SPONSOR: |
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DATE TYPED: |
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HB |
617 |
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SHORT TITLE: |
Information Campaign for Public Education |
SB |
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ANALYST: |
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APPROPRIATION
Appropriation
Contained |
Estimated
Additional Impact |
Recurring or
Non-Rec |
Fund Affected |
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FY03 |
FY04 |
FY03 |
FY04 |
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$62.0 |
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Recurring |
GF |
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(Parenthesis
( ) Indicate Expenditure Decreases)
State Department of Education (SDE)
SUMMARY
Synopsis
of Bill
House Bill 617 appropriates $62.0 to the State Department
of Education (SDE) to support a public information campaign to raise awareness
and knowledge of public education in
Significant
Issues
According to SDE, since June 1999, the department has considered the following strategies for sharing educational success: public awareness and policy information programs, lobbying, greater visibility by State Board of Education(SBE) members, better coordination in the SDE and utilizing educational support groups, students, parents and teachers to speak to the status of the state’s investment. A major area of emphasis has been the state’s Accountability Program.
FISCAL IMPLICATIONS
House Bill 617
appropriates $62.0 to SDE from general fund and is recurring.
ADMINISTRATIVE IMPLICATIONS
The SDE’s Public
Outreach Unit will be responsible for
administration of the public information campaign and funding. The department
indicates that it will solicit matching funds from the State Land Office and
Department of Economic Development to achieve the campaign.
OTHER SUBSTANTIVE ISSUES
According to SDE, if
House Bill 617 is enacted, the Public Outreach Unit of SDE, will work with an
experienced advertising agency to create a theme and marketing materials,
including television and radio advertisements and billboard advertising along
high-traffic areas. Also under consideration are publications jointly produced
with the New Mexico PTA on best ideas for parent involvement in public
education.
RMS/sb:yr