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SPONSOR: |
Varela |
DATE TYPED: |
|
HB |
65 |
||
SHORT TITLE: |
Tourism Advertising & Promotion |
SB |
|
||||
|
ANALYST: |
Collard |
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APPROPRIATION
Appropriation
Contained |
Estimated
Additional Impact |
Recurring or
Non-Rec |
Fund Affected |
||
FY03 |
FY04 |
FY03 |
FY04 |
|
|
|
$2,000.0 |
|
See Narrative |
Recurring |
General
Fund |
|
|
|
|
|
|
(Parenthesis
( ) Indicate Expenditure Decreases)
Responses
Received From
Energy,
Minerals, and Natural Resources Department
Tourism
Department
SUMMARY
Synopsis
of Bill
House Bill 65
appropriates $2 million from the general fund to the Tourism Department for the
purpose of tourism advertising and promotion.
Significant
Issues
FISCAL IMPLICATIONS
The appropriation of $2,000.0
contained in this bill is a recurring expense to the general fund. Any
unexpended or unencumbered balance remaining at the end of FY04 shall revert to
the general fund.
ADMINISTRATIVE IMPLICATIONS
The Tourism Department
indicates they have the administrative infrastructure in place to administer
this appropriation and project. The
department anticipates minimal additional funds will be spent for
administrative costs.
OTHER SUBSTANTIVE ISSUES
The Energy, Minerals
and Natural Resources Department (EMNRD) points out the appropriation does not
include funding for state parks advertising and promotion. State parks are a large part of the tourism
industry in
The Tourism Department
notes that department experience and industry research have indicated an eight
to one return in advertising and marketing to tourism visitations and this bill
will help to increase those numbers, which will also help improve the agency’s
performance measures pertaining to advertising.
* This amount was calculated by EMNRD based on actual
numbers, however, due to the small sample size, it is a conservative
estimation.