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| SPONSOR: | Varela | DATE TYPED: | 02/06/01 | HB | 27 | ||
| SHORT TITLE: | Tourism Advertising Appropriation | SB | |||||
| ANALYST: | Woodlee | ||||||
| Recurring
or Non-Rec |
Fund
Affected | ||||
| FY01 | FY02 | FY01 | FY02 | ||
| $ 3,000.0 | Recurring | General Fund | |||
(Parenthesis ( ) Indicate Expenditure Decreases)
Relates to the General Appropriations Act.
SOURCES OF INFORMATION
Tourism Department
LFC Files
SUMMARY
Synopsis of Bill
House Bill 27 appropriates $3,000.0 from the general fund to the Tourism Department for tourism advertising.
Significant Issues
The Tourism Department has two main advertising programs. The general advertising is found within the Marketing program area of the agency. In FY01, the agency has $3,770.3 in the Advertising line-item. In addition, the agency has the cooperative advertising, which is found in the Outreach program area. In FY01, the agency has $1,054.2 in the Grants line-item for cooperative advertising contracts. The appropriation contained in this bill would increase the advertising appropriation by 62.1 percent, totaling $7,824.5.
For the Marketing program, the following performance measures and targets are contained in the proposed General Appropriation Act:
Measure FY02 Target
New Mexico's domestic tourism market share 1.43 %
Number of e-mail inquiries received 61,639
Print advertising conversion rate 45.0 %
Broadcast advertising conversion rate 33.0 %
For the Outreach program, the following performance measures and targets are contained in the proposed General Appropriations Act:
Measure FY02 Target
Number of cooperative advertising applications
funded/received 148/175
Number of Indian training sessions conducted 13
Total number of outreach activities to communities 67
With additional funding, these program areas would have additional resources and the targets would need to be increased.
FISCAL IMPLICATIONS
The appropriation of $3,000.0 contained in this bill is a recurring expense to the general fund. Any unexpended or unencumbered balance remaining at the end of fiscal year 2002 shall revert to the general fund.
MW/ar